Vacation destination marketing appears outdoors in Berlin from the sides of buildings, taxicabs, and buses. Berlin is a mobile city in which the majority of its residents use public transportation to travel to work, so this is an effective technique. The billboards and signs advertise tropical and warm holiday spots and all copy is written in German. In the cold outdoors of the city, these tropical destinations appear very enticing to the Berliner who is scurrying to work in an over coat.
Highlights:
- Advertising through outdoor vehicles reaches Berliners and German visitors to the city alike, as Berlin is a mobile city.
- A potential market exits since many foreign visitors arrive at the city with intentions on traveling to other locations nearby. This is a market that professionals in the tourism industry should attempt to take advantage of.
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